FFL Analytics

Review the performance of your dealer listings and sales activity.

3 min read Posts & Listings

FFL Analytics gives verified dealers a quick view of listing performance and sales activity.

  1. Open FFL Analytics
  2. Choose a date range
  3. Compare the report cards and charts

Read the report

Look at the selected range first. Then compare views, activity, and revenue together. One number is not a complete picture of inventory performance.

Use the data

Use the report to decide which listings need better photos, clearer descriptions, a price review, or a promotion. Analytics describe past activity; they do not guarantee sales.

FFL Analytics report cards and charts for dealer listing performance
Use listing performance data to decide what to improve next.

Common questions

Do FFL Analytics guarantee sales?
No. Analytics report past activity and do not promise future views, clicks, or sales.

Creating a Listing

Step-by-step: post a firearm or accessory for sale, from basic info through final submission.

6 min

Editing a Listing

Update the title, price, description, or photos on a listing you already posted.

3 min

Saving and Resuming Drafts

How drafts work: when they save automatically and how to come back to finish one.

2 min
Field brief
Quick read

How do you FFL Analytics?

American Gun Trader Help Center

Gunny, American Gun Trader's happy eagle copilot

This Help Center article explains FFL Analytics step by step for American Gun Trader users โ€” private sellers, buyers, and verified FFL dealers.

Gunny's full field brief Read more Show less

How do you FFL Analytics? This Help Center article explains FFL Analytics step by step for American Gun Trader users โ€” private sellers, buyers, and verified FFL dealers. Follow the instructions in the body to complete the task inside your account without sharing passwords or payment details in public channels. When a task touches firearm transfers, confirm federal, state, and local rules separately using our state law guides and how-to pillars. American Gun Trader provides moderated messaging and hand-reviewed listings, but users remain responsible for lawful compliance on every sale. If the screenshots or menu labels differ slightly after a platform update, the underlying workflow usually remains the same โ€” contact support from your account if you are stuck. Listings are reviewed before they go live and messaging is moderated to reduce scams. Listings are reviewed before they go live and messaging is moderated to reduce scams.